Thinking about starting an online course/program but not sure where to start? It starts with your Expertise Framework. There are 4 steps to define this framework: 1. Your Expertise (What is a specific topic within your expertise that you specialize in?) 2. Who would benefit from this specific topic? 3. What Specific Problem does this …
Not Sure Where To Start? Meet The Expertise Framework Read More >
This week’s tip brings you insights on the first step of building your Online Course Experience. So often this step is the one that gives people the most trouble and it’s not because they don’t know what topic to pick. Step 1 of the Course Creation process is to CLAIM YOUR EXPERTISE and pick your …
Step 1 To Building Your Online Course Experience Read More >
This week’s tip is focused on insights from Dan Sullivan’s book, Who Not the How. As an expert and agency owner, my fight between the “how” and the “who” has been an ongoing challenge until I started asking a better question. As an expert in my field, I wore the “I can figure it out” …
Book Review: It’s the WHO NOT THE HOW by Dan Sullivan Read More >
Your customers (or potential customers) are coming to you because you have a shortcut that solves their challenge/problem. One of the most important things you can do is to define your customer’s (or employees) journey through your offerings. This is called a value ladder. A value ladder is literally the path that someone will take …
Are You Building a Value Ladder In Your Business? Read More >
I went to lunch with a bunch of girlfriends this week that I haven’t seen in almost a year. As we were enjoying lunch I couldn’t help think about our other friends who couldn’t get away from their offices during the day because of the constraints they had from their employer. Those of us who …
Are you trying to run a successful agency? If so, you probably value the 1:1 services you provide for your client. Today, the vast majority of people use the internet when they are looking to solve a particular challenge or problem in their lives. Therefore, you have to be there when people search for your …
Holy cow! How is it June already? This time of the year, I like to take a few moments out of my morning routine to reflect on the first half of the year and get ready for the next 6 months. I don’t know about you but this year seems to have gone by very …
Did you know that you are constantly competing with google to teach your employees, customers, and teams how to do the things they need to learn to be successful? Google processes over 63,000 questions every second. The average person asks google for an answer at least 3-4 per day. If your courses are primarily information …
