Feeling Chained to Your Business? How Your Online Experience Can Set You Free

In this episode, Tara breaks down the key secret to how an online experience can set you free in your business. Go from burnout and stressed out to a growing and scalable business… in just a few steps. Ready to get started?

Check out today’s episode on YouTube as well!

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Transcript
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Hey, everybody, it's Tara Bryan, and you are listening to the

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course building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will give you practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time or team to your business. If you're looking to

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uncover your million dollar framework, package it and use it

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to scale, you're in the right place. Let's dive in. I'm gonna

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do things a little bit differently today. So I actually

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have this episode out on YouTube as well. So you can go and check

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it out. If you are just listening, enjoy. If you would

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like to watch the presentation, go ahead and log into YouTube.

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Alright, so this podcast that I want to talk about today is how

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online courses can set you free. How online programs online

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courses, as you guys already know, in my audience, I use

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these terms interchangeably. And the reason for that is because

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it's all about creating an online experience, whatever that

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means to you could be an online course it could be a program, it

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could be a hybrid experience, it could be a membership, it

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doesn't really matter what it is, what matters is you being

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able to package your expertise and get it out in a way that

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allows you to leverage your time and and that's where we're gonna

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go today is how online experiences can set you free.

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Okay. So the reason that online courses or programs can set you

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free is that they give you leverage. So let's talk about

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leverage. I was listening to a presentation the other day, and

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somebody was talking about the concept of leverage. And I would

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say that I've heard this over and over and over again. But I

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didn't really understand what the term meant, until I heard a

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couple of different analogies. So I want to just cover a couple

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of those today. So so often, when I think about leverage, I

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think about going from point A to point B, right. And so there

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are a lot of different ways to get from point A to point B,

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right? Like you can meander, you can, you know, walk, you can

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run, you can fly, you can drive, you can do all sorts of

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different things. But when you think about how do you get there

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efficiently? How do you get there in a way that helps you

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really sort of maximize your time, your effort and your

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ability is all a matter of how quickly you can get there.

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Right? I mean, let's be honest. So if you think about like

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taking a vacation, this is a this is a big one for me is that

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I grew up flying everywhere. And my husband grew up driving

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everywhere. And I and so when we first got married, it was

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fascinating to me that he was like what you fly there, we

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could just drive there. And I'm like, Well, yes, we could drive

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there. But it takes like 10 times the amount of time to

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drive there as it does just to fly. And so that was sort of my

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first sort of inkling that there was, you know, multiple ways to

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do things. And sometimes there are more efficient paths, right.

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So if you we keep going down this path, so I could walk to a

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particular location, I could bike to a particular location,

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or I could drive, all three of those are viable options. They

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all have different benefits, right? And they all have

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different drawbacks. But if I'm looking at how do I get there as

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fast as possible, with being as efficient and as, as, you know,

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sort of clear as I need to, then it's how do I get there the

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fastest way, while still maintaining, you know, a budget

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and maintaining, you know, some semblance of, of, you know,

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priority or whatever it is right? And so then you start

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asking yourselves, how do you get there faster? How do you get

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there easier? How

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do you get there without taking so much time and effort? And

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that's where leverage comes in. Right? the leverage of a car

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takes me somewhere much faster than walking. Naturally, right?

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But the leverage is the car. And so when you equate this to your

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business, what's so important about thinking about leverage is

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how do you leverage your time, your expertise, and your your

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financial resources, right? So when you think about it, like

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you're always going to have some sort of constraint In the

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business, a financial constraint, a time constraint, a

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delivery constraint, whatever it is, there's always going to be a

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constraint, your job as a CEO is to eliminate the constraints. So

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a big way to do this is through leverage, okay? Because leverage

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allows you the ability to grow beyond your time. So again, if

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you take this into a business example, I could help 10

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customers, just by myself doing the, you know, the the work that

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I do, right, I could have a different process for each one

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of them, I can, you know, spend time with every client as much

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time as I want to, with every client. And I can do that up to

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maybe I don't know, 10 clients. But the challenge is, is when I

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want to grow beyond where I am today, that very quickly becomes

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inefficient, that very quickly becomes me spending more time

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helping all of the different customers. And so often, we're

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not able to do that, because we get to a critical, we get to a

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critical mass, we get to a critical place where we're

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looking, and we're like, oh, my gosh, I don't even have this

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many hours in a week, or I don't want to work this many hours in

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a week helping various customers. And so when you start

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looking at leverage, you have to go in your business, a lot of

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times you start walking, right, like you start by just starting

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small, you're kind of getting organized, you're kind of

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getting things, you know, put together, you're just want to

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figure out if there's an opportunity in the market. That

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is a way that you can walk forward, right? You can, you can

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walk, you get a couple more customers in, you start running.

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And then it isn't until you get to that place where you all of a

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sudden, you need to get there faster, right? You need to

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figure out how do you help all these people within the amount

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of time that you have. So that's what leverage allows you to do.

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So there's three different ways to use leverage in your

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business. One is you hire a team, right? Two is you create

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systems. And three, you automate some of the core or repeatable

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tasks that you have in your business. All three of these are

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necessary for you to grow. But you can look at each one of

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these a little bit differently, right. And so when you think

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about an online experience, what you're doing is you're creating

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automations, and systems to help streamline what you do in a way

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that is repeatable, and helps helps people go through a

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process without you, right, they're using a virtual version

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of yourself, to help people through this process, there's a

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dozen different ways that you can use this in your business,

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you can use an online experience to onboard your customers, you

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can use it as a way to give them all the same foundation and base

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so you can help them and you know, help help them tweak what

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they're doing, or, you know, make it better, or, you know,

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whatever you want to do, right? Or you can use it to actually

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run your entire business. And on top of that, you can use it as

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an accelerant. Right. So watch these, and then we talk about

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them, you know, going through and using your online experience

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in systems and automation to help streamline the process,

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then the team comes in, when you want to have them do the

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process, right, they are taking the process, they are helping to

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work things forward to get the client results. So here's the

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thing is in each one of these, you have to have a defined

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process or framework in which you help your customers. So if

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you're still in a place where you're just starting to help

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customers, for the very first time, you may not have all your

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systems and process and frameworks identified. Right?

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Because you may not.

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So that's when you're walking, when you're running, you've got

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some of them defined, you're still kind of tweaking things,

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and you're changing things. When you want to jump in the car.

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That's when you take what you've been doing, and helping your one

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on one or done for your clients. And you say okay, so how do I go

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through this process? Either? How have I applied this process?

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Or how do I help my customers apply this process and define

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it? Write it down, and then you're able to hand it off in

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one of these three ways. So even if an online experience is your,

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oh, I don't want to package my expertise into an online

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experience. Well, in order to grow your business, at some

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point, you have to create your proprietary framework. You have

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to create the process in which you help your customers until

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you do. You're never going to get to the place where you can

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grow and scale Well, because every single time you help

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somebody, you are really recreating the wheel. And you

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know who you are, if you're doing this, because you are

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busy, and you are constantly feeling like you're repeating

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yourself over and over and over again, that is a good indication

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that it's time to sit down and map out your proprietary

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framework, or the process in which you help people, then what

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you can do is, is use leverage in in that framework or that

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process in order to get one of these three things sort of

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working in your business. Okay. So, like I said, what you need

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for each one is that repeatable process or proprietary

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framework, however, it doesn't really matter what you call it,

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I don't care what you call it, I would say that if you think of

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it as a proprietary process, it helps you define your

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methodology as it's different from somebody else's, and how

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you show up as an expert, and teach or show other people how

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to become successful. To me, that's your own proprietary

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framework, because there could be somebody doing exactly the

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same thing as you. But the way that you're doing it, the

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process that you take somebody through is probably different

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than the way that they're doing it, the more you can define

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that, and wrap that into a process or a framework, the more

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successful you're going to be because one it gives you clarity

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to it gives your team clarity, and three, it helps your

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customers know what they can expect from you, and how you

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help them versus someone else. The more you dialed in, you get

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that the more successful you're going to be in selling and

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delivering your services, or product. Okay, so like I talked

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about for almost every episode, how do you start, I want to walk

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through the six step framework, because here is the reality is

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that if you nail these down, you, my friend, are on your way

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to creating that proprietary framework, creating that

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process, creating an online experience, or offline

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experience doesn't really matter, right? That that allows

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you to help people in a way that's, that's consistent, and

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repeatable and scalable. Okay, so the first one is to define

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the problem very, very clearly, the minute you go into content

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or information dumping is the minute you need to come back to

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the problem that you're trying to solve, and stay focused on

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solving that problem. And that problem only, not all the other

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things that you want to talk about. As you've defined the

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problem, now you need to come up with a measurable result or

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solution to that problem. And what that looks like is

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something that's actually measurable, or quantifiable,

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right? So if somebody has a problem, what does it look like

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when it's solved? What is that

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outcome that they're going for? Typically, this is $1 amount, a

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specific achievement, or a specific growth or outcome in a

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relationship or behavior or skill. So think through that

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come up with that measurable result. Do not move forward

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until you've done both of these things. So often people say, oh,

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yeah, I already know that. Oh, yeah, I already know that. But

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here's the thing is that this becomes the beginning and the

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end point to your framework. And so the more clearly you can

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define it, the better off you are, because what you tend to do

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is once you get down into the details, you'll start adding

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things. And then the the path that you have created becomes

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diluted. And it becomes confusing for people, both at

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the beginning as you're defining this, and then as you're moving

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forward in helping your customers. When they get

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confused. When they expend too many brain calories, they bail

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and they don't finish because you've added in things that are

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off the path or are confusing for them. So always stay

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connected to the problem. And the result, then what I want you

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to do is brainstorm the exact process or steps that need to

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happen for somebody to go from the problem to the result. What

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is that journey? What is that specific? sort of framework or

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process that you take somebody through or you've gone through

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yourself? Or you're helping somebody achieve? What does that

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look like? Usually, it's five to seven big steps. So map that out

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first, what I found is most helpful is that people grab post

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it notes and write each sort of process or SPIG, step on a post

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it note and throw it somewhere. So just get them all out of your

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head. Because what happens is, it's really hard to organize

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them when they're still jammed up in your head rate because

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there's so many, so get them all out. And then once you've gotten

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them all out, you'll probably have I don't know maybe 10 to 15

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then the goal is to start bucketing them into five or

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seven steps, people can remember up to about seven, seven things,

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otherwise, then they get distracted. And they, they move

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on. So about five to seven steps, and then map that out. So

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the map looks like the starting point, the ending point, and

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then the five to seven steps in between there. That is the

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journey that somebody is going on, then you need to put on your

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guide hat. And the guide hat says, Okay, so here's the path

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that I've created. And I've outlined for a person to become

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successful, right to achieve that goal that they want to

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achieve. Now, where along the path, are they going to get

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stuck? Where the hurdles were the obstacles? Where are the

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challenges that are difficult for them, as they're going

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through the, the journey that you're taking them on. And

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typically, there are probably maybe four, three to four big

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hurdles that somebody has to go through in order to become

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successful, or to have a transformation, which we'll talk

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about in another episode. But usually, there's sort of three

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or four big areas of contention that happen, that that people

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either bail, or they need some additional help on. So identify

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those, and put those somewhere on the journey map, wherever

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they appear. And then the sixth thing is, like, identify, and

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this is great, but maybe not create yet, but like identify,

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Okay, so first of all, those are the hurdles and the obstacles

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they're going to have, what are the tools, the templates,

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checklists, various things that you can provide for them,

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especially during those times, that will help them jump over to

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that next step. So really help them get over those obstacles or

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hurdles that they're running into. Alright, so that is the

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six step framework. That is exactly what I take my high

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ticket clients through is this activity to define this, once

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you have defined this, you have the entire foundation to your

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business. Regardless if you're doing one on one, you're doing

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group, you're doing high ticket, you're doing an online course

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experience or program or membership, it doesn't really

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matter what it is, you have the foundation that will help you

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grow in your business. So you can give this to your team and

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say here is how we help people. Here are the exact steps we take

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them on. Here are the tools and the templates we use to get them

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from point A to point B.

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You can set up systems and plot course platforms that allow you

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to track how somebody is going through the your proprietary

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process. And you can set up automations along the path to

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reward and recognize them for taking action. All right, there

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you go. That is in a nutshell how you use an online experience

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