Stop Teaching Knowledge in Your Courses and Do This Instead…

In this episode, Tara breaks down a common challenge that course creators have when they are creating courses and what to do instead. This will literally change the way your program helps people, which is good for you, your learners, and your business.

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Transcript
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Hey everybody, it's Tara Bryan and you are listening to the

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course building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will give you practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time or team to your business. If you're looking to

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uncover your million dollar framework, package it and use it

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to scale you're in the right place. Let's dive in.

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Welcome to today's episode of the course building secrets

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podcast, I am so happy that you are here. Hey, in this episode,

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I want to talk about something that I run across a lot. I am in

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a position where I hire a lot of instructional designers or

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learning experience designers and a lot of course creators.

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And here is the thing is that I want to dispel a popular myth

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around course creation today. So whether you are an instructional

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designer, or a course creator, doesn't really matter who you

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kind of like what realm you're coming from, there are two

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different ways to think about building your online program or

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any program in and of itself is number one, you look at it from

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the realm or the perspective of education, where you're teaching

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knowledge, you're teaching information that people are

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going to use to apply to something in the future, right,

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or you use sort of the professional development model,

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which is you are teaching somebody how to do something so

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they can apply it to their work, or their career, or whatever it

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is. And it has a very specific outcome, and a very specific

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path to get them that outcome. Okay, so two totally different

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realms, and you need to be thinking about which realm

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you're in. Unfortunately, a lot of times teachers and and even

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students who have gone through traditional education programs

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are under the impression that the fastest and best way to get

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people results is to give them a lot of knowledge, give them a

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lot of information. So they use words like what they want them

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to understand. They want them to acquire knowledge, they want

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them to get information. Those are the words that if you hear

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yourself saying them, or you're working with somebody who's

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seeing them, what the problem is with that model is that it

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implies that you're going to learn something to use and apply

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to something else, right. So it's a sort of a slow track to

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the building on top of building knowledge on top of each other.

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So eventually, you can apply it in the real world. And there's

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so many flaws with that model, because what it's not doing is

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teaching you exactly how to do something in the fastest way

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possible. So you can get results. So that's why people

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who are creating online courses, online programs, certification

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programs, who are focused on how to help somebody take the right

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steps to get to an outcome are the ones who are actually

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successful. And so I want to dig into that a little bit. Because

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it's a number one thing that I hear when I'm interviewing

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people or working with course creators who want to create a

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course, is this tendency to want to just give them information to

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give them just facts and figures and historical information, and

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just all the things so they get a well rounded look at all of

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the facts and figures that are important around a topic versus

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how do you help somebody go from where they are today to where

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they want to be and get a results result?

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And what are the steps that they need to take to get there. You

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can see just even in the description, it's very

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different, right one is very sort of circular and we're going

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to give you all the things and eventually we're going to get to

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an outcome. Maybe not even until years down the road when you've

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finished your sort of fact finding rights like a big fact

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finding mission. When the second way is your your job as a course

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creator, Instructional Designer, learning experience designer,

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whoever you are, I don't care is to help somebody get a result.

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Help them change their performance, change their

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behavior, learn a skill, think a different way, whatever the

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outcome is that they're looking for. Your job is to help them

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get there in the fastest way possible. And so your work isn't

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to gather expertise. It's not to gather More information, it is

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to distill everything that you know, into actionable steps that

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are in the right order to help somebody go from point A to

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point B, right? That is, that's your whole job. And all of the

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rest of it all the information or the knowledge or the fact

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finding all of that is only useful as it relates to how

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somebody goes step by step through a process. So when

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you're sitting down to create your course, or you're sitting

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down to create a course for somebody else, the only way to

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think about it is what is the process that they need to take

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to get from where they are today to where they want to go to

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ultimately get to that result, right? Improve a skill, change

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their behavior, do something differently than they're doing

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today. That is the question. And the answer is this the success

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path or the framework that you create to help them go from

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point A to point B. So if you are watching this, and you are

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trying to get into a space where you're moving out of education,

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you're moving out of creating courses that don't actually help

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somebody get a result. And you want to help them actually

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achieve the goal that they're looking for. The first thing

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that you need to do is map out what are the steps that they

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need to take to get to that outcome. And that is where you

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focus your time and energy, that's when you put them in

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action, have them do what they need to do in that step to keep

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moving forward. And so hopefully, this helps just to

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dispel a couple of myths, because I tell you, I am in a

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interviewing sprint right now. And everyone I talk to is

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confusing this. They think that knowledge equals action,

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knowledge equals success. And knowledge just gives you tools

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to apply what you need to improve that skill or do

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whatever, right, it's not the core. It's not what you focus

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on, what you focus on are the steps or the framework or the

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process, whatever you want to call it, I don't care what you

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call it. But what are the things that they need to do to get to

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the to achieve that result. One of the best ways that I help

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people do this is just to grab post it notes. If you grab thing

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a post it notes and you write down the steps in like,

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literally, here's the starting point, here's the ending point.

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And here are the steps that they need to take to get from there

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to here, write them out in your post it notes, put them up, and

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then look at what you ended up with. And try and get down to a

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manageable amount of steps. My guess is it's much easier to

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look at it from that viewpoint and start organizing it than it

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is just to try and get all of the information that you know,

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you know down into the details and organize that into a module.

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So the next time that you are looking to either interview for

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a job in a social design or look at how to put your course

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together. That is what I recommend that you do. If you

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have questions about this, let me know because this is what we

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specialize here is to help people actually get that all

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that expertise out of their head in a way that helps people get

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results. Because at the end of the day, that's all that

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matters. If you are teaching, if you are creating something, if

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you are a coach, or a consultant, the goal is to get

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your people the results that they want. And you have to then

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be very clear and how you do that when you get them results

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because giving them some knowledge giving them some

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information that you can get on the Google is not actually going

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to give them the fastest path to those results. Alright, there

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