Tame the Tech

So often entrepreneurs choose tools out of convenience, by referral, or because they are free or the shiny new trend. While this may be the easy-in, in the long run it usually does not serve the customers well and becomes a giant headache for the business owner. In this episode, Tara talks about the right way to choose a tool to support your course and your customer.

Transcript
Tara Bryan:

Hey, everybody, it's Tara Bryan, and you are

Tara Bryan:

listening to the Course Building Secrets® Podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time or team to your business? If you're

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looking to uncover your million dollar framework, package it and

Tara Bryan:

use it to scale, you're in the right place. Let's dive in.

Tara Bryan:

Hey, everybody, in today's episode, I want to talk about

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taming the tech. So so often, the tech part of online

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programs, online courses, online business, businesses, whatever

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you want to call them, is the thing that stresses people out

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the most. And I want to tell you why that is today. And then how

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to change it. Alright, so here's the deal, is most people choose

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a tool based on what somebody else is telling them. Right? So

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you go out into the world, and you're like, 'Okay, what tool

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should I use?' And people say, 'Oh, I like this one, you should

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use this one, do this one, do that one.' And the problem is,

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is that when you approach it from that perspective, you

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actually are approaching it from the perspective of what do you

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need, right? What are your requirements for running your

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business. And so you end up most of the time, I would say, like,

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99% of the time starting with a tool, you get into it, and then

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you realize it doesn't do what you want it to do, or it's

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clunky, or there's another tool that may be better. And so then

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you switch to another tool, and then you switch to another tool,

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and then you switch to another tool. And hey, like I am guilty

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of this as well. However, I will tell you that the tech is

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actually the least important part of your online program. And

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because here's the reality is that most tools will do what you

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want them to do, regardless of which tool it is, right and so

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that the the place to start is actually mapping out the

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requirements you have for what you want to do not starting with

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a tool.

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So in in the in my many years of doing an online business, and

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creating online courses. The challenge has always been if you

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open it, open a tool, whatever one it is, and you start with a

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blank screen, you just sort of look at it and you stare at it.

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Just imagine, I know you can't see my screen, but just imagine

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like, just staring at a white screen and you're like, how am I

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going to fill this with stuff. And that becomes overwhelming.

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And then you start just like sort of filling it up. Because

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we're just uncomfortable with the white space. And then what

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happens is because you haven't planned what you what you want

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to do, it'd be it becomes unorganized very quickly. And so

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the biggest recommendation I have for you is like never start

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with a tool. I was looking at a post somebody put the other day

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and they were talking about how, you know, sort of clunky, this

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one learning management system was because you had to build out

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all of the things in a you know, an online builder and they're

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like, well how do I know where to put the various you know, the

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order to put things in and and how it's all structured and I

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have so many topics at this just seems overwhelming to put them

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all in there. And then I thought why? Why would you build it for

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the first time in the tool? And because again, like people are

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just uncomfortable with whitespace and so they go in and

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they start filling things in? Well then it becomes a hot mess,

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because you're just like throwing things in there and

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there's no sort of plan or strategy or even learning

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success path right like forget about just putting assets in and

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how to organize the assets. There's no path or plan whenever

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somebody says why 52 lessons and you know 100 videos I'm always

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like wait timeout like that. That's way too many for one

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course. And so that's the first red flag, the second red flag is

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you want to externalize all of that, right? Like, I would never

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recommend that somebody goes straight into a tool and starts

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building, make sure that you map it out and you have sort of your

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path and in the direction that you're going in outside of the

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tool, then the tool becomes secondary. And, so when when

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you're able to map it out and look at it, as, you know, the

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path of like, how are you solving someone's problem,

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right? How are you getting them from point A to point B, when

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you map that out outside the tool, then what what happens is

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you're able to see the pieces better, and it becomes less

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overwhelming.

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I had a client who was overwhelmed with emails. And

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then again, what we did was we structured the emails and looked

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at the emails that we needed, mapped those out before, she

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went into her email, email automation system, and it became

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manageable instead of going out there and trying to build emails

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as, as she went. And so if you take this approach, and

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honestly, like, you can use fancy pants, apps out there that

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map everything out and in, give you all the things you can use

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PowerPoint, you can use, you know, whatever, whatever tool

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you want to use to do that, or you can use paper, right, like,

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I have a sketch pad next to me. And so if I'm mapping something

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out, that's a little bit complex, and I want to look at

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how it's all going to come together. When I, I automate it,

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when I create, can kind of the path in the tech, I do that on a

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sketch pad with a marker. And so, you know, that's, that's a

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solid approach to take, because it takes away the overwhelm.

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Then you apply the tool that you need, based on the requirements

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that you have, right? Like you've mapped it out, and you

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need it to do xy and z, then, you know, you can choose the

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tool that's going to do XY and Z.

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And so my my lesson for you today in this is do not pick a

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tool based on somebody else's recommendation without looking

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at how it matches your requirements. And if you don't

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have requirements yet, think about what your requirements

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are, and then go out and ask the question based on what somebody

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says because just because some gurus tells you that this is the

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tool to use, just because your friend says this is a tool to

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use doesn't automatically mean it's going to match your needs.

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And so the next time you feel tempted to grab that, that tool,

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you know that that piece of tech that you feel like that you need

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before you grab it before you start paying for it monthly,

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really identify whether or not it's the the thing that's going

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to slide into your business and create that path, that

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experience that helps your customers move forward. Alright,

Tara Bryan:

there you go. That is my course building tip for today.

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