In this episode, Tara shows the evolution of the Course Building Secrets® podcast and how having one can increase your reach and authority…all while having fun and enjoying the process.
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Transcript
Hey, everybody I have had a lot of people lately asked me about
Speaker:this podcast. So I'm going to talk a little bit about podcast,
Speaker:how I started the podcast, what my initial intent for the
Speaker:podcast was, and a little bit about the direction in terms of
Speaker:where it's going to answer all the questions, so it's fun. I
Speaker:love that people have been asking a lot about the podcast.
Speaker:I was recently at a conference had 5000 people, it was a
Speaker:marketing conference, it was amazing. And went in, in fact, I
Speaker:know I owe you guys a little bit more kind of debrief from that
Speaker:conference. So I will work on that in future episodes. But I
Speaker:was at this conference in this guy, you know, he and I were
Speaker:talking and he's like, you know, tell me about your business. And
Speaker:so we were talking about it. And, and he said, Oh, you know,
Speaker:I see your tags as your you're a podcaster. What, what's your
Speaker:podcast? And he said, Well, it's of course, building secrets, of
Speaker:course. Right? And, and so he's like, Oh, tell me about your
Speaker:podcast. How did you get started, I really want to do a
Speaker:podcast, but but I just don't know, like, what to say, or how
Speaker:it works, or, you know, whatever. So he's like, tell me
Speaker:all about it. So I was talking to him about the podcast. And in
Speaker:his the questions he was asking, were super interesting. And so I
Speaker:want to replay part of that conversation that we had. But I
Speaker:also had a client talking to me about it the other day. And so
Speaker:again, it just, it keeps coming up with people are asking about
Speaker:it. So I want to dive into it a little bit with y'all. So I
Speaker:started the podcast. So Russell Brunson is one of my mentors.
Speaker:And he said, you know, you've got to publish, you've got to
Speaker:become visible, you've got to have people know you exist.
Speaker:You've got to stand for something, and start talking
Speaker:about your thing. So people see you as the authority in the
Speaker:space in your space, like, okay, great. Yep, I've been doing that
Speaker:for years. I speak at conferences. I, you know, speak
Speaker:at, you know, smaller venues, and people know me in, in my
Speaker:space as the course experienced person. So I'm like, Well, I can
Speaker:do that, like, that makes sense. Like, I'll just publish. And so
Speaker:I went down this rabbit trail of like, doing Facebook Lives and,
Speaker:and, you know, putting content out there, and it just never
Speaker:really felt fun and an effortless for me. And so,
Speaker:because it was a chore. It would, it's just not something
Speaker:that I did consistently. And so I really struggled with that as
Speaker:well. This is silly, and like, no one is watching it other than
Speaker:my mom, and you know, whatever. And why am I doing this? But
Speaker:Russell said, publish every day. And so I thought, Okay, well,
Speaker:I'll do this. But what what I didn't know at the time. And I
Speaker:think this is one of the biggest keys that I've learned over the
Speaker:last couple years of doing this, is that in order to publish
Speaker:regularly, there needs to be strategic intent. And what I
Speaker:mean by that is, there's got to be an actual reason why you're
Speaker:doing it and has to flow into helping people realize who you
Speaker:are, what you specialize in, what you stand for, and how you
Speaker:can help them. So it's not just like getting up and talking.
Speaker:It's it's there's there's a very specific process, and model and
Speaker:methodology you follow when you're out gaining authority.
Speaker:Right. And so, I think that when I first started this journey, to
Speaker:publishing, I didn't really understand that, right? It was
Speaker:just like, Oh, I just have to be visible, and I have to do a
Speaker:reel. And I have to do all the pointing and all the things. But
Speaker:I didn't know what I was doing. And it didn't have kind of the
Speaker:reason behind what was happening. But I knew I needed
Speaker:to get out there and start publishing. And for me at the
Speaker:time, it was a huge struggle. And women, you'll know exactly
Speaker:what I'm talking about ladies. But I couldn't get on video
Speaker:because my hair was never done, right. I have to go get my hair
Speaker:done. And then I would put all my makeup on. And then I would
Speaker:go in on video and it had to be like this big ordeal. Because I
Speaker:was coming from corporate, where everything that we did had to be
Speaker:professionally produced. It had to be, you know, you know, a big
Speaker:dog and pony show everything that we're doing. And so coming
Speaker:from that world, I really struggled with, oh my gosh, I
Speaker:need to do my hair and I gotta do this. I
Speaker:have three little kids. I don't have time for that. It seemed
Speaker:and I didn't know why I was doing it. Right. And so I felt
Speaker:like it just was too much. I wasn't enjoying it. And so I
Speaker:started to avoid it. So then I showed up at this conference
Speaker:years, a couple years ago. And when he said well, you have to
Speaker:publish but there are three different ways that you can
Speaker:publish. And I thought Okay, I'm interested in what are the three
Speaker:ways and he said, you know, podcasts so people can hear you.
Speaker:Video. So use YouTube to produce video, or to get video out there
Speaker:or you can write so you can do a blog or something like that. So
Speaker:okay, well, I've had a blog for years. So that's been fairly
Speaker:easy. So I can do that. But video is not my jam, because I
Speaker:literally, like set up the hair, the all the things like it was
Speaker:just insurmountable for me. I kept putting it off. But I said,
Speaker:Oh, podcasting, that's interesting. And, and I
Speaker:immediately said, well, that will work because nobody has to
Speaker:see me. And, and so that'll be great. And then the next thing
Speaker:was, well, what the heck am I gonna say nobody wants to listen
Speaker:to me. And here's what's interesting is that if you were
Speaker:to talk to, you know, any of my friends or colleagues, it'd be
Speaker:like, you're never at a lack of something to say. But at the
Speaker:time, and I don't know if you've ever dealt with this, but like,
Speaker:you know, be at the video camera, or a microphone or
Speaker:whatever it like comes to your face, like a video camera, like
Speaker:you stand in front of it. And then all of a sudden, you just
Speaker:go, right? I have nothing to say, I don't know what I'm
Speaker:talking about. Like, I can get up in front of a group of 5000
Speaker:people, no problem, but you put me in front of a video camera,
Speaker:and I'm like, raw, right? Same thing with a microphone is that
Speaker:I was like, Great, I'm gonna do podcasting. This is gonna be
Speaker:awesome. I don't have to do my hair. And I did my very first
Speaker:episode, I think I did, like 20 different takes, right. And it
Speaker:was just talking about my story. And like, who I was, and
Speaker:whenever I needed 20 takes, and I was like, Oh my gosh, this is
Speaker:not gonna work. Like, how am I going to do this. And, and so
Speaker:what I did is I literally spent probably the first six months at
Speaker:least, maybe more thinking, I'm just going to show up and
Speaker:record, I'm not going to have a plan, I'm not going to worry
Speaker:about keywords, I'm not going to worry about you know who's
Speaker:listening and might worry about any of that, I literally am just
Speaker:going to get in the habit of showing up and recording and
Speaker:talking about what's going on either with my clients or what
Speaker:I'm working on, or tips and tricks like I talked about in
Speaker:this in this podcast, I'm literally just going to do that.
Speaker:And better yet, I'm going to just do it on my own terms, I'm
Speaker:going to do it while I'm running, I'm going to do it
Speaker:while I'm in the car, I'm going to do it while I'm walking
Speaker:around, I'm going to do it in my office, I'm going to I'm just
Speaker:not even going to worry about the sound production, how you
Speaker:know, I'm not going to edit it, I'm not going to do any of those
Speaker:things. I'm just gonna start recording. And when I was
Speaker:talking to this guy, he's like, he's like, what you didn't have
Speaker:a team you didn't start with like a huge budget, you didn't
Speaker:like get all new equipment. And I said no. Because that wasn't
Speaker:the purpose, the purpose for me was to become visible was to
Speaker:find my voice. So I felt confident and comfortable being
Speaker:out there talking about what I am passionate about, and how I
Speaker:can help people. And, and hopefully, hopefully, if you're
Speaker:listening to this, you found value, but give tips and tricks
Speaker:and things that that I'm seeing that are happening in the
Speaker:industry that will help other people, even if they're not my
Speaker:customers and, and find a way to get out there that felt
Speaker:authentic and true for me. And so literally, I spent, like I
Speaker:said, I spent a lot of time doing that. And then and then
Speaker:they finally got to the day where I was like, Okay, I feel
Speaker:pretty comfortable with this. I am having a blast. I still I
Speaker:love talking to you all via this podcast and sharing what's going
Speaker:on with our clients with different things that we're
Speaker:planning with different ideas or just things that that I feel
Speaker:people need to hear that they don't hear enough. And, and, and
Speaker:so, and so I got to the place, I was like, Okay, now I'm going to
Speaker:start actually doing this for real right, I'm actually going
Speaker:to do all the things I shouldn't be doing around podcasting.
Speaker:Right. And, and insert to produce it. And in so, you know,
Speaker:so again, the other part of the conversation was okay, well, so
Speaker:what did that look like? What was that transition?
Speaker:And how did you stay true to what you love to doing? Which
Speaker:was you know, just making it simple and easy and helping
Speaker:people without worrying too much about it. And in the bottom line
Speaker:is is that I really was intentional about it. Right. I
Speaker:was really intentional, which sometimes bothers my team, but
Speaker:it was really intentional about I have to love this. I have to
Speaker:feel like I'm connecting with people. And that first and
Speaker:foremost, that that, that I'm having fun, I'm getting
Speaker:something out of it, because if I don't, then I won't do it.
Speaker:And, and to me that that is the most important thing is just
Speaker:being able to be consistent and being able to do it and enjoy
Speaker:it. And hopefully along the way, it helps some people thrive and
Speaker:it helps get my message out there in a bigger way. And then
Speaker:we and then we looked at it, we said, okay, so So that's great,
Speaker:you do your thing, here's how we can up the production value,
Speaker:here's how we can, you know, really spend a little bit more
Speaker:time planning and, and, and being intentional about what
Speaker:we're doing. So we started doing guest interviews, which was
Speaker:super fun, and I love doing them. If, by the way, if you'd
Speaker:like to be a guest on the podcast, just reach out and let
Speaker:us know, we would love to have you be a guest on the podcast,
Speaker:which is so fun to hear what other people are doing, how
Speaker:they're growing their businesses, what their struggles
Speaker:are, how they can help other people. I love it, it's so much
Speaker:fun. And and so that is a way that we use not only to give our
Speaker:audience variety, but also to use it to grow our visibility,
Speaker:right. So if we have a guest speaker, that guest speaker
Speaker:shares it with their audience and the audience starts
Speaker:listening to, to the podcast. And, and so it's just a really
Speaker:organic, lovely way to get more visibility and be able to
Speaker:connect with more people, which is, which is what I love. And
Speaker:and so we started to do that. Going back to this conversation,
Speaker:this guy's like, Oh, how I just like I'm so excited to start a
Speaker:podcast, I just don't know how to start. And I said, go outside
Speaker:right now and sit down. And, and just like record your first
Speaker:episode, write, you know, write some bullet points of what your
Speaker:story is, who you are, and what the podcast could be about. And
Speaker:just record it. Because the reality is, is that it's just
Speaker:about getting started. That's the hardest part for anything,
Speaker:is to just get started. So my advice to him literally was just
Speaker:go out and record. And unlike me, it may take you 20 takes, it
Speaker:may take you a year of sort of doing it without telling anybody
Speaker:that you're doing a podcast, too, to kind of get get your
Speaker:rhythm with it. But I'm, this is episode, almost what like to add
Speaker:something. And I would not have done the first 200 and some 70
Speaker:Something episodes if I wouldn't have gotten started. And we're
Speaker:just getting, we're just getting going right? Like I see this
Speaker:podcast being something that lives for a long time and just
Speaker:gets bigger and bigger as we have more guests as we uncover
Speaker:more helpful tips and tricks and different things that will help
Speaker:people not only grow their online courses, or online
Speaker:programs, but really grow their whole online education empire,
Speaker:right? Like how do you grow a successful online product
Speaker:business? product being courses or programs or, you know,
Speaker:coaching or whatever it is that you're doing to help your
Speaker:people? How do you do that in a way that helps you show up, help
Speaker:your people and ascend them to your next offer, like I I am
Speaker:just getting started. And we're just sort of cruising the
Speaker:surface on all of that. And so I'm excited about more things
Speaker:that we're sharing with you all in this community to help help
Speaker:you see behind the scenes help you see what's working for some
Speaker:people are not working for other people and how you can avoid
Speaker:those mistakes as we go through this process. So there you go.
Speaker:Just a little bit of a taste of kind of the conversations that
Speaker:I've been having. But it is one of the easiest ways to gain
Speaker:authority and visibility in your market. Like I said, I was
Speaker:talking to a client the other day and and he's like, Well, how
Speaker:do I get out there? How do I how do I get people to be able to
Speaker:see that I am an expert and I have something to offer and I
Speaker:said you have to publish. And for him again. He was like, Oh,
Speaker:well, podcasting would be super easy. I'm like yes. Do
Speaker:podcasting if that's what you feel like it's easy. Some people
Speaker:think videos easy. Some people think writing is easy. Everybody
Speaker:has a different method that will work for them. The key is to get
Speaker:started so you have a place to send people, right because now
Speaker:if somebody's like Well tell me you know, how can I find out
Speaker:more about you? How can I find your stuff and and and
Speaker:experience kind of what what your style is 100% I say go to
Speaker:the podcast. Go to quintupling secrets.com If you watch or
Speaker:pinch, listen to any episodes you're interested in, you'll get
Speaker:a sense for my style, you'll get a sense for how I coach, and
Speaker:what I believe in. Because this platform provides me the
Speaker:opportunity to share with you what is happening in my world,
Speaker:around helping clients helping customers, and even packaging my
Speaker:own stuff it has we're growing and scaling it. And looking at
Speaker:it, what that looks like, what are the trends in the market? In
Speaker:the marketplace? And how, you know, what are we looking at, we
Speaker:are out every single day researching online courses,
Speaker:online programs, creating experiences online, creating an
Speaker:online business, how to market your business, how to sell your
Speaker:business, how to how to, you know, launch your, your program,
Speaker:we are out doing the research every single day of what's
Speaker:working and what's not working. And so, like, you don't have to
Speaker:bother, and you don't have to do that. Most people. This is not
Speaker:in their wheelhouse. This is not their expertise. This is our
Speaker:jam. This is what we do every single day. And so, you know,
Speaker:I've always said that from day one of working in the learning
Speaker:and development industry is is our clients. This is not their
Speaker:specialty. This is our specialty. Theirs is to get
Speaker:their expertise out in the world to get their thing cookin and we
Speaker:are the ones that are there to help make sure that they're
Speaker:successful. And so there you go, hopefully this serves you. So if
Speaker:you are interested in starting a podcast, it is not a program
Speaker:that I offer. But let me know because I would be more than
Speaker:happy to you know, to talk more about this kind of the nuts and
Speaker:bolts of you know, the equipment that I use and how I do it and
Speaker:and what it looks like at the end of the day. Just kind of put
Speaker:the pieces together to make all of this tick. So let me know and
Speaker:I would be happy to talk a little bit more about that.
Speaker:Alright, until next time, have a great day.