Want More Visibility? Start a Podcast

In this episode, Tara shows the evolution of the Course Building Secrets® podcast and how having one can increase your reach and authority…all while having fun and enjoying the process.

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Transcript
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Hey, everybody I have had a lot of people lately asked me about

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this podcast. So I'm going to talk a little bit about podcast,

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how I started the podcast, what my initial intent for the

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podcast was, and a little bit about the direction in terms of

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where it's going to answer all the questions, so it's fun. I

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love that people have been asking a lot about the podcast.

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marketing conference, it was amazing. And went in, in fact, I

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know I owe you guys a little bit more kind of debrief from that

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conference. So I will work on that in future episodes. But I

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was at this conference in this guy, you know, he and I were

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talking and he's like, you know, tell me about your business. And

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so we were talking about it. And, and he said, Oh, you know,

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I see your tags as your you're a podcaster. What, what's your

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podcast? And he said, Well, it's of course, building secrets, of

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course. Right? And, and so he's like, Oh, tell me about your

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podcast. How did you get started, I really want to do a

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podcast, but but I just don't know, like, what to say, or how

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it works, or, you know, whatever. So he's like, tell me

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all about it. So I was talking to him about the podcast. And in

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his the questions he was asking, were super interesting. And so I

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want to replay part of that conversation that we had. But I

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also had a client talking to me about it the other day. And so

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again, it just, it keeps coming up with people are asking about

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it. So I want to dive into it a little bit with y'all. So I

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started the podcast. So Russell Brunson is one of my mentors.

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And he said, you know, you've got to publish, you've got to

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become visible, you've got to have people know you exist.

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You've got to stand for something, and start talking

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about your thing. So people see you as the authority in the

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space in your space, like, okay, great. Yep, I've been doing that

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for years. I speak at conferences. I, you know, speak

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at, you know, smaller venues, and people know me in, in my

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space as the course experienced person. So I'm like, Well, I can

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do that, like, that makes sense. Like, I'll just publish. And so

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I went down this rabbit trail of like, doing Facebook Lives and,

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and, you know, putting content out there, and it just never

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really felt fun and an effortless for me. And so,

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because it was a chore. It would, it's just not something

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that I did consistently. And so I really struggled with that as

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well. This is silly, and like, no one is watching it other than

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my mom, and you know, whatever. And why am I doing this? But

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Russell said, publish every day. And so I thought, Okay, well,

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I'll do this. But what what I didn't know at the time. And I

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think this is one of the biggest keys that I've learned over the

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last couple years of doing this, is that in order to publish

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regularly, there needs to be strategic intent. And what I

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mean by that is, there's got to be an actual reason why you're

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doing it and has to flow into helping people realize who you

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are, what you specialize in, what you stand for, and how you

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can help them. So it's not just like getting up and talking.

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It's it's there's there's a very specific process, and model and

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methodology you follow when you're out gaining authority.

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Right. And so, I think that when I first started this journey, to

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publishing, I didn't really understand that, right? It was

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just like, Oh, I just have to be visible, and I have to do a

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reel. And I have to do all the pointing and all the things. But

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I didn't know what I was doing. And it didn't have kind of the

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reason behind what was happening. But I knew I needed

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to get out there and start publishing. And for me at the

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time, it was a huge struggle. And women, you'll know exactly

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what I'm talking about ladies. But I couldn't get on video

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because my hair was never done, right. I have to go get my hair

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done. And then I would put all my makeup on. And then I would

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go in on video and it had to be like this big ordeal. Because I

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was coming from corporate, where everything that we did had to be

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professionally produced. It had to be, you know, you know, a big

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dog and pony show everything that we're doing. And so coming

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from that world, I really struggled with, oh my gosh, I

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need to do my hair and I gotta do this. I

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have three little kids. I don't have time for that. It seemed

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and I didn't know why I was doing it. Right. And so I felt

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like it just was too much. I wasn't enjoying it. And so I

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started to avoid it. So then I showed up at this conference

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years, a couple years ago. And when he said well, you have to

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publish but there are three different ways that you can

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publish. And I thought Okay, I'm interested in what are the three

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ways and he said, you know, podcasts so people can hear you.

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Video. So use YouTube to produce video, or to get video out there

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or you can write so you can do a blog or something like that. So

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okay, well, I've had a blog for years. So that's been fairly

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easy. So I can do that. But video is not my jam, because I

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literally, like set up the hair, the all the things like it was

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just insurmountable for me. I kept putting it off. But I said,

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Oh, podcasting, that's interesting. And, and I

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immediately said, well, that will work because nobody has to

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see me. And, and so that'll be great. And then the next thing

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was, well, what the heck am I gonna say nobody wants to listen

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to me. And here's what's interesting is that if you were

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to talk to, you know, any of my friends or colleagues, it'd be

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like, you're never at a lack of something to say. But at the

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time, and I don't know if you've ever dealt with this, but like,

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you know, be at the video camera, or a microphone or

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whatever it like comes to your face, like a video camera, like

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you stand in front of it. And then all of a sudden, you just

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go, right? I have nothing to say, I don't know what I'm

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people, no problem, but you put me in front of a video camera,

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and I'm like, raw, right? Same thing with a microphone is that

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I was like, Great, I'm gonna do podcasting. This is gonna be

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awesome. I don't have to do my hair. And I did my very first

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episode, I think I did, like 20 different takes, right. And it

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was just talking about my story. And like, who I was, and

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whenever I needed 20 takes, and I was like, Oh my gosh, this is

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not gonna work. Like, how am I going to do this. And, and so

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what I did is I literally spent probably the first six months at

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least, maybe more thinking, I'm just going to show up and

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record, I'm not going to have a plan, I'm not going to worry

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about keywords, I'm not going to worry about you know who's

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listening and might worry about any of that, I literally am just

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going to get in the habit of showing up and recording and

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talking about what's going on either with my clients or what

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I'm working on, or tips and tricks like I talked about in

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this in this podcast, I'm literally just going to do that.

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And better yet, I'm going to just do it on my own terms, I'm

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going to do it while I'm running, I'm going to do it

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while I'm in the car, I'm going to do it while I'm walking

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around, I'm going to do it in my office, I'm going to I'm just

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not even going to worry about the sound production, how you

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know, I'm not going to edit it, I'm not going to do any of those

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things. I'm just gonna start recording. And when I was

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talking to this guy, he's like, he's like, what you didn't have

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a team you didn't start with like a huge budget, you didn't

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like get all new equipment. And I said no. Because that wasn't

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the purpose, the purpose for me was to become visible was to

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find my voice. So I felt confident and comfortable being

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out there talking about what I am passionate about, and how I

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can help people. And, and hopefully, hopefully, if you're

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listening to this, you found value, but give tips and tricks

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and things that that I'm seeing that are happening in the

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industry that will help other people, even if they're not my

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customers and, and find a way to get out there that felt

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authentic and true for me. And so literally, I spent, like I

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said, I spent a lot of time doing that. And then and then

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they finally got to the day where I was like, Okay, I feel

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pretty comfortable with this. I am having a blast. I still I

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love talking to you all via this podcast and sharing what's going

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on with our clients with different things that we're

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planning with different ideas or just things that that I feel

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people need to hear that they don't hear enough. And, and, and

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so, and so I got to the place, I was like, Okay, now I'm going to

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start actually doing this for real right, I'm actually going

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to do all the things I shouldn't be doing around podcasting.

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Right. And, and insert to produce it. And in so, you know,

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so again, the other part of the conversation was okay, well, so

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what did that look like? What was that transition?

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And how did you stay true to what you love to doing? Which

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was you know, just making it simple and easy and helping

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people without worrying too much about it. And in the bottom line

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is is that I really was intentional about it. Right. I

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was really intentional, which sometimes bothers my team, but

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it was really intentional about I have to love this. I have to

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feel like I'm connecting with people. And that first and

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foremost, that that, that I'm having fun, I'm getting

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something out of it, because if I don't, then I won't do it.

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And, and to me that that is the most important thing is just

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being able to be consistent and being able to do it and enjoy

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it. And hopefully along the way, it helps some people thrive and

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it helps get my message out there in a bigger way. And then

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we and then we looked at it, we said, okay, so So that's great,

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you do your thing, here's how we can up the production value,

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here's how we can, you know, really spend a little bit more

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time planning and, and, and being intentional about what

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we're doing. So we started doing guest interviews, which was

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super fun, and I love doing them. If, by the way, if you'd

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like to be a guest on the podcast, just reach out and let

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us know, we would love to have you be a guest on the podcast,

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which is so fun to hear what other people are doing, how

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they're growing their businesses, what their struggles

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are, how they can help other people. I love it, it's so much

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fun. And and so that is a way that we use not only to give our

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audience variety, but also to use it to grow our visibility,

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right. So if we have a guest speaker, that guest speaker

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shares it with their audience and the audience starts

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listening to, to the podcast. And, and so it's just a really

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organic, lovely way to get more visibility and be able to

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connect with more people, which is, which is what I love. And

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and so we started to do that. Going back to this conversation,

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this guy's like, Oh, how I just like I'm so excited to start a

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podcast, I just don't know how to start. And I said, go outside

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right now and sit down. And, and just like record your first

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episode, write, you know, write some bullet points of what your

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story is, who you are, and what the podcast could be about. And

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just record it. Because the reality is, is that it's just

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about getting started. That's the hardest part for anything,

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is to just get started. So my advice to him literally was just

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go out and record. And unlike me, it may take you 20 takes, it

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may take you a year of sort of doing it without telling anybody

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that you're doing a podcast, too, to kind of get get your

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rhythm with it. But I'm, this is episode, almost what like to add

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something. And I would not have done the first 200 and some 70

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Something episodes if I wouldn't have gotten started. And we're

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just getting, we're just getting going right? Like I see this

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podcast being something that lives for a long time and just

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gets bigger and bigger as we have more guests as we uncover

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more helpful tips and tricks and different things that will help

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people not only grow their online courses, or online

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programs, but really grow their whole online education empire,

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right? Like how do you grow a successful online product

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business? product being courses or programs or, you know,

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coaching or whatever it is that you're doing to help your

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people? How do you do that in a way that helps you show up, help

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your people and ascend them to your next offer, like I I am

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just getting started. And we're just sort of cruising the

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surface on all of that. And so I'm excited about more things

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that we're sharing with you all in this community to help help

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you see behind the scenes help you see what's working for some

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people are not working for other people and how you can avoid

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those mistakes as we go through this process. So there you go.

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Just a little bit of a taste of kind of the conversations that

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I've been having. But it is one of the easiest ways to gain

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authority and visibility in your market. Like I said, I was

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talking to a client the other day and and he's like, Well, how

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do I get out there? How do I how do I get people to be able to

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see that I am an expert and I have something to offer and I

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said you have to publish. And for him again. He was like, Oh,

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well, podcasting would be super easy. I'm like yes. Do

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podcasting if that's what you feel like it's easy. Some people

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think videos easy. Some people think writing is easy. Everybody

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has a different method that will work for them. The key is to get

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started so you have a place to send people, right because now

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if somebody's like Well tell me you know, how can I find out

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more about you? How can I find your stuff and and and

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experience kind of what what your style is 100% I say go to

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the podcast. Go to quintupling secrets.com If you watch or

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pinch, listen to any episodes you're interested in, you'll get

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a sense for my style, you'll get a sense for how I coach, and

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what I believe in. Because this platform provides me the

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opportunity to share with you what is happening in my world,

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around helping clients helping customers, and even packaging my

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own stuff it has we're growing and scaling it. And looking at

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it, what that looks like, what are the trends in the market? In

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the marketplace? And how, you know, what are we looking at, we

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are out every single day researching online courses,

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online programs, creating experiences online, creating an

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online business, how to market your business, how to sell your

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business, how to how to, you know, launch your, your program,

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we are out doing the research every single day of what's

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working and what's not working. And so, like, you don't have to

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bother, and you don't have to do that. Most people. This is not

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in their wheelhouse. This is not their expertise. This is our

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jam. This is what we do every single day. And so, you know,

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I've always said that from day one of working in the learning

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and development industry is is our clients. This is not their

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specialty. This is our specialty. Theirs is to get

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their expertise out in the world to get their thing cookin and we

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are the ones that are there to help make sure that they're

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successful. And so there you go, hopefully this serves you. So if

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you are interested in starting a podcast, it is not a program

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that I offer. But let me know because I would be more than

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happy to you know, to talk more about this kind of the nuts and

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bolts of you know, the equipment that I use and how I do it and

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and what it looks like at the end of the day. Just kind of put

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the pieces together to make all of this tick. So let me know and

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I would be happy to talk a little bit more about that.

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Alright, until next time, have a great day.

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