What Do Your Systems Have to Do With It?

Your Business systems matter – love them or hate them – they will make or break your business. Nothing screams rookie more than shody systems or processes in your business. Here are some tips to help.

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Transcript
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Hey, everybody, it's Tara, Brian, and you are listening to

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the course building secrets podcast. Whether you're a coach

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or a CEO, the success of your team and clients is based on

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your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time for team to your business. If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in. Hey,

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everybody, in today's episode, I want to talk about your business

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systems. So here's the deal systems for running your

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business, running your products, running your your services,

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running your courses, whatever they are, will make or break

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your business. And let me explain why. Alright, so there

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are a couple of different reasons why these are important.

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Number one, I'm going to tell you that for people who don't

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have systems in place and have the right systems in place, look

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like rookies. And nobody wants to work with a rookie, right. So

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there's a difference between trying to sort of figure out and

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dial in your process your systems, the way that you work

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with people. And, and so sometimes you don't have

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everything figured out in terms of automation, or having

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everything automated. And that's totally fine, right? Because

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you're figuring that out. But if you are going out there in the

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world and saying, Hey, I am a successful business, and I can

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help you, you know, scale, grow and scale your business, then

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you better have your systems in place. So I was a guest on a

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summit the other day. And there were about 80 speakers, and I

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attending. And the it appeared to be a professional Summit,

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professionally done Summit. However, when we got when we got

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there and the day of they didn't use any streaming software, or

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event software, they just used zoom meetings. So there's about

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75 speakers over two days. And every single speaker had their

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own zoom, Link. And so as an attendee, you had to log into

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one, then log out, then log into another one, and then log out

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and then log into another one and log out. So it wasn't like a

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streamed event where you just logged in, and then various

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guests popped in, it was very clunky, it was very

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unprofessional. And it was something that while all of the

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sessions were amazing, and the women who who hosted it were

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amazing, that experience prove that one, this was their first

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time doing it, too, they weren't thinking about their audience

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and ease of use and how to help people have a consistent,

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engaging experience. And number three, that they didn't spend

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the money on the right tools that helped them actually create

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an amazing experience, and keep people engaged, I'm quite

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certain that most people got tired of trying to figure out

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how to find the links and where to go, and how to log in and

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which timezone they were supposed to be logging in on, it

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just turned out to be sort of a hot mess. And so that's the

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problem, right? You dial in your sales and marketing, and you get

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a bunch of people and it's, it's awesome, it seems like it's

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gonna be this great event, and then the actual execution falls

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flat. And that's when you don't have the right systems that you

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don't have, you haven't thought through how your systems affect

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the end user, the person that's on the other end or the

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receiving end of that system. And, and so it becomes

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just sort of a deal breaker, right? Do you want to work with

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somebody who appears to have their, their stuff together in

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their marketing materials? But then fulfillment falls flat? Or

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do you want to work with somebody who's really thought

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through how you're gonna experience something, and how to

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improve or even just have an average experience, right? You

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want to work with somebody who's kind of got it dialed in. And so

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systems become really important for that. In order to get the

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right systems, you have to think about how people are engaging

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with what you have to offer, how they're going through the

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experience, and what makes it into an a good experience or

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even a poor experience. It's until you want to think about

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that. And then you find the right system that helps to

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engage and, and create that. That's that sort of process that

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you have identified, that makes that come to life, versus just

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putting a bunch of systems in place. Or worse yet, like this

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summit, not putting anything in place, and just throwing

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something out there and pretending that it was all, you

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know, put together appropriately, it is

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interesting, just as a side note, I'm pretty sure they paid

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somebody to do this for them. And so shame on that person for

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not not having their systems in place that helped these women

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become successful. So that's why like, if you think about systems

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in your business, the first thing that I would do is

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identify the process are the framework that you take people

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through, what's that consistent process you take them through,

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then find out where the holes are, that can be plugged through

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using a system or a particular technology. And then what is the

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experience that you want to have when they're when they're going

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through your process. And when you need to show up. And when

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can you use a tool to replace you showing up because the

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reality is, is that people will need you at different parts of

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the process as they're going through and, and being a part of

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your program, but they may not need you for all of it. And so

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instead of just showing up, to show up, show up when it counts,

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and when it makes the most impact for that person. And sort

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of like, I always see those memes out there about

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unnecessary meetings, right? It's like, just because you feel

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like it's important to meet or have face time with somebody

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once a week, make sure that it's meaningful face to face, time,

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make sure that it makes sense in terms of the flow of what you're

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doing, versus just showing up and, and asking them to show up

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at that at that time. Because sometimes it's not actually

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needed, you can replace it with maybe a, a Voxer message and

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email or some other type of communication that helps them

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move forward, but doesn't necessarily need any FaceTime.

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So really think through that. Okay, so systems in and of

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themselves are super important in your business, but they have

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to be tied to strategy, they have to be tied to your overall

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process. So they have to support that process, they have to

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provide the ability to enhance the the overall system or the

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experience of the person that you're trying to help. So don't

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put systems in place just to put systems in place, and spend the

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money invest in systems that actually enhance the process.

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Right, if these ladies would have used streaming software, it

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would have 10x their results, because they would have had

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every single person stay on Engage and, and stay in the the

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flow of the two days. Instead, it was just in and out in and

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out in and out. There wasn't any engagement, there wasn't any

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momentum, there wasn't any connection with other people.

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And, and so it fell flat. Because of that it

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was something that, that they tried to gain momentum on

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Facebook. But again, that's one more place that people had to

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go. And it's like if you were to have a live conference, and you

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would send people not to breakout rooms. But every single

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separate thing would be its own room, and everybody was just

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jointed the entire time. Right. There was no time where everyone

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was together, there was no time where there was connection,

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there was no time where there was sort of that informal time

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where people can gather and be together and those things are so

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important, regardless if it's online or offline. All right,

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there you go. There are some things to think about about

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setting up systems, why they're important, how they become

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important to your business and how they can enhance the

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relationship with you, your customers and your customers

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with each other to be able to keep the momentum moving in your

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business. All right, there you go.

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