In this episode, Tara recaps her experience at Funnel Hacking Live 2022- one of the biggest marketing conferences in the U.S. This is the first episode of lessons learned from the conference.
Tara reveals a behind-the-scenes moment when she found herself taking her own advice that she gives her clients about Frameworks – what they are, why you create them, and what they do to grow your business. It was the moment that the teacher remembers what it was like to be the student!
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Transcript
Hey, everybody, it's Tara, Brian, and you are listening to
Speaker:the course building secrets podcast. Whether you're a coach
Speaker:or a CEO, the success of your team and clients is based on
Speaker:your ability to deliver a consistent experience and guide
Speaker:them on the fastest path to results. This podcast will give
Speaker:you practical real life tips that you can use today to build
Speaker:your online experiences that get results and create raving fans.
Speaker:Why? So you can monetize your expertise and serve more people
Speaker:without adding more time or team to your business. If you're
Speaker:looking to uncover your million dollar framework, package it and
Speaker:use it to scale you're in the right place. Let's dive in.
Speaker:Everybody, so over the next couple episodes, what I'm going
Speaker:to do is give you my top learnings from Funnel Hacking
Speaker:live 2022, that just happened. And and so I love doing these
Speaker:sort of compilation episodes because it helps to solidify
Speaker:what I learned. And it also helps me share with you some of
Speaker:my key takeaways. So the very first thing that I want to share
Speaker:is near and dear to my heart, you guys have heard me talk
Speaker:about it a ton. But I want to give you a little bit of behind
Speaker:the scenes. Because even when I talk about this stuff, I also
Speaker:fall into the trap. A lot of times when I that I'm kind of
Speaker:teaching you guys, one of the things is sort of claiming your
Speaker:expertise. And so that the thing around claiming your expertise
Speaker:is typically what your expertise is, what your superpower is, is
Speaker:the thing that's so easy for you that you don't even know that
Speaker:it's valuable, right, but it's the thing that a lot of times
Speaker:people come to you for come to you they ask you questions,
Speaker:you're able to just easily answer their questions, which
Speaker:you're like, doesn't everybody know this? Like, this just seems
Speaker:like it's a super easy thing, right? So so think about that,
Speaker:when you're kind of framing out your expertise. Because one of
Speaker:mine in this is sort of my sharing for you is one of mine
Speaker:is in frameworks. And so I have this superpower, where I can see
Speaker:past very clearly. So if somebody's identifying, like
Speaker:what their expertise is, and kind of who they want to help
Speaker:and what problem they solve, I have the ability to sort of dive
Speaker:in, and, and create a framework or process for them. It's like,
Speaker:all of a sudden, it's like a puzzle that doesn't have any
Speaker:picture on it. Right. And I can just put it put it together. And
Speaker:it's very easy for me. And I love doing it right. Like for me
Speaker:and don't tell anybody but I love doing it so much that I
Speaker:would just do it for free all the time, right? Because it's
Speaker:it's the thing that that that I love and I'm passionate about.
Speaker:And then it becomes easy. So a lot of times people ask me
Speaker:questions about it, or like, Oh, I'm just struggling with how to,
Speaker:you know, kind of organize this thing and get it off my head.
Speaker:And, again, falling into my own trap is that I don't realize,
Speaker:necessarily that it's my superpower until I sit down and
Speaker:go, Oh, yeah, that's the thing, right. And anyway, so I'm at
Speaker:FHL, and the first speaker comes on Brooke Castillo, and she
Speaker:literally spends the first 20 minutes of her talk talking
Speaker:about frameworks. And I almost fell on the floor. Because for
Speaker:me, I don't think that's the thing I can, like, teach on and
Speaker:in to sort of claim as my superpower, right? For me a
Speaker:framework is the first step to a larger sort of goal of packaging
Speaker:your expertise into a program. And so and so for me, I was
Speaker:like, Oh, my gosh, what people value this enough to be on stage
Speaker:in front of 5000 people? Yes. So. So that's a little bit of my
Speaker:behind the scenes where I just literally was, was floored that
Speaker:this could be something that I could go out and lead with. So
Speaker:with that, I will tell you that I am, like, you know, antsy to
Speaker:do something around framework. So you may see something soon.
Speaker:But here's the deal. Let me just give you a little bit of a sense
Speaker:for framework. And what it is basically a framework is, is a
Speaker:map, or a process that you're creating in terms of how you
Speaker:help somebody go from where they are today, to where they want to
Speaker:go, right? So when you're building your business, you're
Speaker:building your expertise, business around a problem that
Speaker:you can solve. So it's not like giving them all of your
Speaker:expertise and all the things you know, and like all the things
Speaker:it's focusing in on what is the problem that you solve? And how
Speaker:do you help somebody get results based on the problem that they
Speaker:have? Right, so they're coming to you with a problem Boom.
Speaker:So that's where they're starting. And then you're going
Speaker:to take them on a journey to give them the transformation of
Speaker:achieving that goal. Right. And so you're, you're pulling them
Speaker:through from point A to point B, what's in between there is your
Speaker:proprietary framework. And basically all that is, is the
Speaker:way and a lot of times the unique way that you take them on
Speaker:that journey. And so we think about that as steps along a
Speaker:path. And so the path becomes, okay, so, so somebody is here,
Speaker:what is the first step that they need to take on their journey to
Speaker:get to ultimately get to that result, right? So then you look
Speaker:at the first step, and you look at the second step, and then you
Speaker:look at the third step, and then you keep going until they
Speaker:achieve that results. So it's really breaking down the parts
Speaker:and pieces that help somebody get to where they want to go,
Speaker:and not an inflammation, but an action. And so if you think
Speaker:about it, like, like you think about a success path, you think
Speaker:about the steps, the steps are, are pulling them forward. So
Speaker:you're actually like moving from one to another. And if they're
Speaker:not moving from one step to another, then you're, you're
Speaker:putting in too much information, right? Because learning isn't a
Speaker:passive activity. If you want somebody to get results, they
Speaker:actually have to take action. So how do you put them in action,
Speaker:make it a step by step framework. And so the framework
Speaker:is really those steps in between, that's your own unique
Speaker:way of doing it. So somebody may have the same exact topic than
Speaker:you that you do, and a different framework, which is awesome,
Speaker:because that gives you that unique voice to say, here's how
Speaker:I get view the fastest path to results. And the fastest path to
Speaker:results is defining your framework, then you want to give
Speaker:your framework to your people, you want to tell them that there
Speaker:is an approach that you have that gets them step by step to
Speaker:where they want to go. You can give it a name, you can call it
Speaker:your own proprietary framework, whatever you want to call it,
Speaker:but it's the path that you give them. Adult learners like to see
Speaker:the big picture. And the big picture is that path. The the
Speaker:beauty of having your own framework is that then you can
Speaker:take your framework and apply it in so many different ways you
Speaker:can create a book, you could create a mastermind program, you
Speaker:could create an online course, you could create a live event,
Speaker:you could create all sorts of things with this proprietary
Speaker:framework. So it becomes the base or the foundation of your
Speaker:business. And the way that you help people get from point A to
Speaker:point B to solve their problem. Now, the fun thing about this is
Speaker:that each individual program that you put together, or each
Speaker:individual problem that you solve, if you want to think
Speaker:about it that way, has its own framework. So within your
Speaker:business, you could have multiple frameworks, depending
Speaker:upon what problem it is you're trying to help someone solve.
Speaker:Because as you know, like, once you've solved this problem, then
Speaker:another one pops up, and then another one pops up. And so
Speaker:that's how you continue to build your business, by taking your
Speaker:people on a journey to help them solve the problems through your
Speaker:proprietary frameworks that you can take them on. And so I was
Speaker:just so delighted that she was talking about frameworks. And it
Speaker:was almost strange. Because it was almost verbatim the way that
Speaker:I talked about it, there's a couple of differences. But, but
Speaker:it was fun, because she had a lot of similar examples that she
Speaker:uses as she's talking about frameworks. And that the key to
Speaker:remember is, it's your own proprietary process of how you
Speaker:help somebody solve a problem from where they are to where
Speaker:they want to go. And you want to simplify it as much as possible,
Speaker:like three or four steps, there may be sub steps in between your
Speaker:steps. That makes sense. It's a little meta, but but what's the
Speaker:process that you take them through? And how do you make it
Speaker:understandable? How do you simplify it, and really help
Speaker:somebody believe that, like, there is a way to get from where
Speaker:they are, to where they want to go, and that you have the
Speaker:solution for them. That is really the essence of your
Speaker:framework. So that was sort of my like, my big behind the
Speaker:scenes moment where I was like, Oh my gosh, this is something
Speaker:that people value and something that that is essential to the
Speaker:foundation of your business. And, and it just also happens to
Speaker:be my superpower.
Speaker:So when you're thinking about your framework, really, you
Speaker:know, again, dive in and see what's coming up for you like at
Speaker:first is sort of just about getting it all out of your head,
Speaker:and then you can start to put it into buckets. And the buckets
Speaker:provide you with the framework, the big, sort of the big look at
Speaker:what what It looks like to go from point A to point B. And you
Speaker:can, you can put it into, you know, three or four or five
Speaker:different big steps that help people see that, oh, I do this.
Speaker:And then I go here and then I go here, one pro tip I want to give
Speaker:you around this is each of the steps should start with a verb.
Speaker:Because remember, we're trying to put them in action to move
Speaker:them from where they are to where they want to go. So start
Speaker:each one of your steps with an action verb. Sometimes people
Speaker:get confused, and they worry about, you know, making it, you
Speaker:know, an acronym or making it into something. But the the most
Speaker:important part is that it's actionable. And so they know
Speaker:that there's like a thing that they need to do to get to that
Speaker:next step, then play with the wording and do all of the things
Speaker:in the event. One of the I was, later on, I was talking to
Speaker:someone about her framework, and I was giving her a little bit of
Speaker:advice. And she had three steps in her framework. And what we
Speaker:what we determined after sort of looking at it was that one of
Speaker:her steps was actually an outcome. It wasn't an an
Speaker:actionable step that went to a different outcome. She was
Speaker:actually had the outcome and one of her steps. So we rearranged
Speaker:it slightly. So each one of the steps was within sort of the
Speaker:beginning to the the what they wanted to achieve, right? Move
Speaker:that to the outcome, and then three actionable steps that they
Speaker:took to get to that outcome. And so it's just, it was just a
Speaker:slight change. But if you start with a verb, it puts you into
Speaker:thinking, what do they need to do to get to the next step? And
Speaker:it focuses in on, what's that? What's the action? What's that
Speaker:thing that they need to do to get to the result, sometimes you
Speaker:can do a plus b plus c equals D, right? So if you want to do in a
Speaker:math equation, that's how you look at it. So if you do this,
Speaker:if you do this, if you do this, that will equal the result. And
Speaker:so look at it from that perspective, and then you can
Speaker:get fancy with the names and do all the things afterwards but
Speaker:that will help you determine what your proprietary framework
Speaker:is. So there you go. That is my course building tip for today.