What Does a Framework Even Mean? FHL Recap #1

In this episode, Tara recaps her experience at Funnel Hacking Live 2022- one of the biggest marketing conferences in the U.S. This is the first episode of lessons learned from the conference.

Tara reveals a behind-the-scenes moment when she found herself taking her own advice that she gives her clients about Frameworks – what they are, why you create them, and what they do to grow your business. It was the moment that the teacher remembers what it was like to be the student!

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Transcript
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Hey, everybody, it's Tara, Brian, and you are listening to

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the course building secrets podcast. Whether you're a coach

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or a CEO, the success of your team and clients is based on

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your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time or team to your business. If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in.

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Everybody, so over the next couple episodes, what I'm going

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to do is give you my top learnings from Funnel Hacking

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sort of compilation episodes because it helps to solidify

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what I learned. And it also helps me share with you some of

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my key takeaways. So the very first thing that I want to share

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is near and dear to my heart, you guys have heard me talk

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about it a ton. But I want to give you a little bit of behind

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the scenes. Because even when I talk about this stuff, I also

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fall into the trap. A lot of times when I that I'm kind of

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teaching you guys, one of the things is sort of claiming your

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expertise. And so that the thing around claiming your expertise

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is typically what your expertise is, what your superpower is, is

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the thing that's so easy for you that you don't even know that

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it's valuable, right, but it's the thing that a lot of times

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people come to you for come to you they ask you questions,

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you're able to just easily answer their questions, which

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you're like, doesn't everybody know this? Like, this just seems

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like it's a super easy thing, right? So so think about that,

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when you're kind of framing out your expertise. Because one of

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mine in this is sort of my sharing for you is one of mine

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is in frameworks. And so I have this superpower, where I can see

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past very clearly. So if somebody's identifying, like

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what their expertise is, and kind of who they want to help

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and what problem they solve, I have the ability to sort of dive

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in, and, and create a framework or process for them. It's like,

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all of a sudden, it's like a puzzle that doesn't have any

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picture on it. Right. And I can just put it put it together. And

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it's very easy for me. And I love doing it right. Like for me

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and don't tell anybody but I love doing it so much that I

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would just do it for free all the time, right? Because it's

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it's the thing that that that I love and I'm passionate about.

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And then it becomes easy. So a lot of times people ask me

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questions about it, or like, Oh, I'm just struggling with how to,

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you know, kind of organize this thing and get it off my head.

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And, again, falling into my own trap is that I don't realize,

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necessarily that it's my superpower until I sit down and

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go, Oh, yeah, that's the thing, right. And anyway, so I'm at

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FHL, and the first speaker comes on Brooke Castillo, and she

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literally spends the first 20 minutes of her talk talking

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about frameworks. And I almost fell on the floor. Because for

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me, I don't think that's the thing I can, like, teach on and

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in to sort of claim as my superpower, right? For me a

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framework is the first step to a larger sort of goal of packaging

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your expertise into a program. And so and so for me, I was

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like, Oh, my gosh, what people value this enough to be on stage

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behind the scenes where I just literally was, was floored that

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this could be something that I could go out and lead with. So

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with that, I will tell you that I am, like, you know, antsy to

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do something around framework. So you may see something soon.

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But here's the deal. Let me just give you a little bit of a sense

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for framework. And what it is basically a framework is, is a

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map, or a process that you're creating in terms of how you

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help somebody go from where they are today, to where they want to

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go, right? So when you're building your business, you're

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building your expertise, business around a problem that

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you can solve. So it's not like giving them all of your

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expertise and all the things you know, and like all the things

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it's focusing in on what is the problem that you solve? And how

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do you help somebody get results based on the problem that they

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have? Right, so they're coming to you with a problem Boom.

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So that's where they're starting. And then you're going

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to take them on a journey to give them the transformation of

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achieving that goal. Right. And so you're, you're pulling them

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through from point A to point B, what's in between there is your

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proprietary framework. And basically all that is, is the

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way and a lot of times the unique way that you take them on

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that journey. And so we think about that as steps along a

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path. And so the path becomes, okay, so, so somebody is here,

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what is the first step that they need to take on their journey to

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get to ultimately get to that result, right? So then you look

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at the first step, and you look at the second step, and then you

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look at the third step, and then you keep going until they

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achieve that results. So it's really breaking down the parts

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and pieces that help somebody get to where they want to go,

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and not an inflammation, but an action. And so if you think

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about it, like, like you think about a success path, you think

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about the steps, the steps are, are pulling them forward. So

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you're actually like moving from one to another. And if they're

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not moving from one step to another, then you're, you're

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putting in too much information, right? Because learning isn't a

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passive activity. If you want somebody to get results, they

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actually have to take action. So how do you put them in action,

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make it a step by step framework. And so the framework

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is really those steps in between, that's your own unique

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way of doing it. So somebody may have the same exact topic than

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you that you do, and a different framework, which is awesome,

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because that gives you that unique voice to say, here's how

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I get view the fastest path to results. And the fastest path to

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results is defining your framework, then you want to give

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your framework to your people, you want to tell them that there

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is an approach that you have that gets them step by step to

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where they want to go. You can give it a name, you can call it

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your own proprietary framework, whatever you want to call it,

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but it's the path that you give them. Adult learners like to see

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the big picture. And the big picture is that path. The the

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beauty of having your own framework is that then you can

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take your framework and apply it in so many different ways you

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can create a book, you could create a mastermind program, you

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could create an online course, you could create a live event,

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you could create all sorts of things with this proprietary

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framework. So it becomes the base or the foundation of your

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business. And the way that you help people get from point A to

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point B to solve their problem. Now, the fun thing about this is

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that each individual program that you put together, or each

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individual problem that you solve, if you want to think

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about it that way, has its own framework. So within your

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business, you could have multiple frameworks, depending

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upon what problem it is you're trying to help someone solve.

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Because as you know, like, once you've solved this problem, then

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another one pops up, and then another one pops up. And so

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that's how you continue to build your business, by taking your

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people on a journey to help them solve the problems through your

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proprietary frameworks that you can take them on. And so I was

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just so delighted that she was talking about frameworks. And it

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was almost strange. Because it was almost verbatim the way that

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I talked about it, there's a couple of differences. But, but

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it was fun, because she had a lot of similar examples that she

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uses as she's talking about frameworks. And that the key to

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remember is, it's your own proprietary process of how you

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help somebody solve a problem from where they are to where

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they want to go. And you want to simplify it as much as possible,

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like three or four steps, there may be sub steps in between your

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steps. That makes sense. It's a little meta, but but what's the

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process that you take them through? And how do you make it

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understandable? How do you simplify it, and really help

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somebody believe that, like, there is a way to get from where

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they are, to where they want to go, and that you have the

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solution for them. That is really the essence of your

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framework. So that was sort of my like, my big behind the

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scenes moment where I was like, Oh my gosh, this is something

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that people value and something that that is essential to the

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foundation of your business. And, and it just also happens to

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be my superpower.

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So when you're thinking about your framework, really, you

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know, again, dive in and see what's coming up for you like at

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first is sort of just about getting it all out of your head,

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and then you can start to put it into buckets. And the buckets

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provide you with the framework, the big, sort of the big look at

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what what It looks like to go from point A to point B. And you

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can, you can put it into, you know, three or four or five

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different big steps that help people see that, oh, I do this.

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And then I go here and then I go here, one pro tip I want to give

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you around this is each of the steps should start with a verb.

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Because remember, we're trying to put them in action to move

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them from where they are to where they want to go. So start

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each one of your steps with an action verb. Sometimes people

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get confused, and they worry about, you know, making it, you

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know, an acronym or making it into something. But the the most

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important part is that it's actionable. And so they know

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that there's like a thing that they need to do to get to that

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next step, then play with the wording and do all of the things

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in the event. One of the I was, later on, I was talking to

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someone about her framework, and I was giving her a little bit of

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advice. And she had three steps in her framework. And what we

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what we determined after sort of looking at it was that one of

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her steps was actually an outcome. It wasn't an an

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actionable step that went to a different outcome. She was

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actually had the outcome and one of her steps. So we rearranged

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it slightly. So each one of the steps was within sort of the

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beginning to the the what they wanted to achieve, right? Move

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that to the outcome, and then three actionable steps that they

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took to get to that outcome. And so it's just, it was just a

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slight change. But if you start with a verb, it puts you into

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thinking, what do they need to do to get to the next step? And

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it focuses in on, what's that? What's the action? What's that

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thing that they need to do to get to the result, sometimes you

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can do a plus b plus c equals D, right? So if you want to do in a

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math equation, that's how you look at it. So if you do this,

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if you do this, if you do this, that will equal the result. And

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so look at it from that perspective, and then you can

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get fancy with the names and do all the things afterwards but

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that will help you determine what your proprietary framework

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is. So there you go. That is my course building tip for today.

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