Why Facebook Will Never Be A Good Platform For A Course

In this episode, Tara discusses critical compentents for successful online courses, and why Facebook (and other social media platforms) miss the mark.

Transcript
Tara Bryan:

Hey, everybody, it's Tara Bryan and you are listening

Tara Bryan:

to the Course Building Secrets® Podcast. Whether you're a coach

Tara Bryan:

or a CEO, the success of your team and clients is based on

Tara Bryan:

your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time for team to your business? If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in.

Tara Bryan:

Hey, everybody, welcome to today's episode. Today, I want

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to dispel a huge myth that's out there in the industry, and

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something that I think most people who are getting into the

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online course or online program industry don't really

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understand. Okay, so I'm gonna, I'm gonna reveal a secret. And

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here's the thing. So it's all about the difference between one

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way communication and two way communication. So let me

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explain. So when you have an online program, or online

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course, so often people say, Well, I just need to have a

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place where I put my videos, and maybe have, you know, a place

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for q&a or something else. But most of the time, it's just, I

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just need some sort of location to put my videos and that will

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be it, that will be my course, it's going to be great people

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are gonna buy it, and go through my videos and learn all the

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things and it's going to be super successful. But here's the

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reality. And, and so, the reality is that 97% of people

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don't actually finish courses. So why do you care about that,

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and you care about that, because if you don't finish a course,

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you don't actually get results, right. So if your students are

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not actually completing your course, or doing the activities

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you want them to do, regardless, if they completed it or not,

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then they're not going to get results. And if they don't get

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results, they're not going to stay, they're not going to

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ascend to your higher level offers, they're not going to

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become raving fans, they're not going to refer all their friends

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and colleagues, right? So you run into this trap of always

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getting people into your course and not having them actually

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stay. And, you know, improve the lifetime value of your

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customers, which as we know, is it's much more expensive to keep

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acquiring customers than actually just keeping the ones

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that you have. Okay, so how do you change that.

Tara Bryan:

So again, as I mentioned, the biggest, I think, unknown or

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thing that people don't think about when they are creating

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their online course is that it's not just about throwing videos

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out there and hoping that somebody takes them, you really

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want to create a conversation, you want to create an a

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relationship with your customer. So they keep going, right, they

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get to that end state, they get to that result that you've

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promised them that you're excited for them to get. And,

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again, it gives you more street cred to say, hey, all these

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people have gotten results from working with me. And you can't

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do that with a one way relationship. So the all of

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those sort of marketing platforms that have the ability

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for you to host your courses, meaning you can host your

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videos, and maybe there's, you know, a way to add a worksheet

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or a workbook or something like that, or, you know, connect to a

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Facebook group. The challenge is, is that you're not actually

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getting information about the actions that they're taking. So

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this last week, we did Gamify My Course Camp, and one of the

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things we talked about was archery practice. So you want

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them to hit the bullseye, not only the bullseye of the actual

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result that you're promising them, but along the way, you

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want them to actually do certain things to get to the place where

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they can get the result. Because as we know, like, you know, you

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can't passively do things.

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So, but how do you know what action they're taking? How do

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you know if they're on the right track? How do you know that

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they're actually interacting with what you're putting out

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there? And that's where a system that actually tracks the

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behavior of your learners becomes important. That's where

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it's a two way communication because here's the reality is,

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if you can measure it, you can, you can, you know, make some

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changes around it, right. So if your goal is for somebody to

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watch this video and apply Get to their work, you want to know

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that they're actually doing that. So you know, one where

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they're dropping off and to what their challenge points are. And

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learning management system allows you to track every

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everything that's happening within your, your program. are

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they interacting? Are they watching the videos? Are they

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doing the activities? Are they? are they interacting with other

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people? Are they asking questions, all of those things.

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And if you can measure it, then you can create a system around

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it, then you can automate it, then you can actually make some

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decisions based on what they need to keep moving forward. And

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so that's why a learning management system is important.

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That's why a system that allows you to track what people are

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doing throughout the process gives you the data that you need

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to successfully keep them on the path and get them to results. So

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the next time you're looking at, you know, where is your course

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and what is important, you know, what you're sharing, yes, it's

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important. If it's something that is going to drive Somebody,

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help somebody get guide, somebody, whatever you want to

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call it to a result, that's the whole purpose of what you're

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creating is to actually help people do the thing that you

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have sold them on. And so using the information that you get

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around that two way communication allows you to come

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in at the right times, provide feedback, see what they're

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doing, provide them support when they're kind of falling off. But

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you don't get that on Facebook, if you put your whole course on

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Facebook, you don't get that tracking, you may see what they

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viewed, but you don't see the the granular sort of activity

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that they're doing. You put it on your marketing platform, same

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thing, you're not getting that two way communication, you're

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not able to see when they're completing and what that looks

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like, and how they've done various things throughout your program.

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And so that's why so often when you're working with somebody

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who's talking about, you know, here's how you successfully

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create an online program that gets results. They are using a

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learning management system, they're using something, you

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know, anywhere from Kajabi, to a WordPress site to Thinkific and

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Teachable, and some of those other tools that are

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specifically made for courses are specifically made for

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courses because they track the activity that's happening in the

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program. And so you can see and anticipate and automate the

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various activities that you want them to do. Because the goal is

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if they do this, then this happens. If they do this, then

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this happens, right, your whole program is all about being able

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to see that they're taking the action that allows them to get

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closer to the goal.

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Alright, so that is my tip for you today is really

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understanding that there's a difference between something

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that hosts your videos, and something that gives you

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information about how people are interacting with your videos.

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And that is where the power in the experience comes into play

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that allows you to not only help your customers be successful,

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but keep them moving down the path that allows them to get

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what they need to be successful. All right, there you go.

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